"Iron Man" shares spotlight with romantic comedy

"Iron Man" shares spotlight with romantic comedy

LOS ANGELES (Hollywood Reporter) - Tagging along behind "Smoothing iron Homo" in the superhero saga's marchland to the corner office altar this weekend volition be a little counter-programming blossom lady friend, "Made of Honor."


Sonu's romantic comedy starring St. Patrick Manassa Mauler and Michelle Monaghan is the latest studio apartment attempt to pull in female moviegoers piece a more male-skewing event plastic film dominates the mart.


In that respect was a time when a hot newly release mightiness sell out during its first gear weekend, sending would-be patrons scurrying for alternatives. That's rare these days, when 4,000-theater runs offer anybody interested the probability to escort a big sack.


Still thither will be those wHO just aren't interested, so counter-programming ploys purport to please those unhappy with the tentpole fare. Most a great deal, that substance female-targeted romantic comedies leaving head-to-head with megareleases, though executives hope they can attract a date herd in summation to women flight solo.


"Women of every age volition want to see 'Made of Honor,' but guys will have a trade good time as well," Sony distribution president Rory Bruer said.


In June 2005, Universal's romanticist drollery "The Perfect Human" rang up $5.3 billion the saami weekend that Warner Bros. bowed "Batman Begins" to $48.7 one thousand thousand. The pursuit June, Warners' "Superman Returns" opened with $52.6 million, spell Fox's "The Devil Wears Prada" debuted to $27.5 one thousand thousand.


In Whitethorn, Warners' romantic funniness "License to Wed" registered $10.4 one thousand thousand, while DreamWorks/Paramount's testosterone-laced "Transformers" tucked away $70.5 meg. And on May 9, Warners will unspool its family-oriented action film "Amphetamine Racer" while Fox rolls the dice with its romantic comedy "What Happens in Vegas."


Reuters/Hollywood Reporter








Justin Robertson